Provision of data for purchase and evaluation of OOH campaigns has been started! The Outdoor Advertising Measurement Association (AMVR), which we have been part of since its inception in 2014, is beginning to provide media data.

The joint AMVR project is called IMPACT and currently includes 16,083 areas ranging from CLV format to large areas such as superposters. Impact combines both the information obtained from the hard traffic data on the road and the information obtained from the audience measurement survey and the mobility study, obtained on a reperesentative sample of 18+ mobile population.
The Inventory Delivery System (IDS) is now available for clients. IDS allows AMVR members to evaluate media indicators as early as campaign preparation. It is possible to evaluate GRP, REACH or FREQUENCY indicators in the 18 + population.
"On the data that the client evaluates in his application license, he will immediately find out what GRP, REACH or FREQUENCY in the 18+ population has his upcoming campaign."

The Inventory Delivery System (IDS) is now available for clients. IDS allows AMVR members to evaluate media indicators as early as campaign preparation. It is possible to evaluate GRP, REACH or FREQUENCY indicators in the 18 + population.

"On the data that the client evaluates in his application license, he will immediately find out what GRP, REACH or FREQUENCY in the 18+ population has his upcoming campaign."

currently:
unfortunately, due to the Corona virus, the project providing data by AMVR is suspended. By the end of 2020.

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